Instagram has even taken over the hotel industry

Following on from our last blog; Spain’s first ‘Twitter-themed’ hotel has become a hit with tourists.

A new hotel in Sydney, inspired by photo sharing website Instagram has opened its doors.

The unique boutique 1888 Hotel in Sydney, Australia has been designed with Instagram users in mind, meaning that every angle, every detail and every element of the hotel has been curated to be worthy of an Instagram photograph.

The hotel, who says of the property that ‘every level has a view’, even encourages guests to take photographs of the furniture, rooms and views and post them on Instagram.

A giant digital photo frame hangs in the reception area with a revolving digital mural of Instagram images, and a ‘selfie’ space to snap a photo of yourself as you check in – the best are displayed on the hotel’s walls for others to see.

Paul Fischman, the chief executive officer of Hotel Company 8Hotels, told Mashable, the social media news website, that the hotel caters to today’s modern traveler.

‘There has always been a strong, intrinsic link between travel and photography. But the advent of social media and Instagram has made photo-sharing an even bigger part of the traveler’s experience.

‘People not only want to visit and stay in beautiful places, they also want to capture and share it with their friends and networks as it happens.’


Do you agree? Is this Social media gone too far?



Tags: , , , , , , , , , ,

About Infotel Offers

Cheap hotels, late room deals and the latest discounts and offers on UK and global accommodation

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: